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This site had the following in the web page, "Auto home life business." We noticed that the web page stated " The Clements Insurance Agency, Inc." It also stated " has been providing risk management solutions through all types of insurance for over three decades. In this rapidly changing world of insurance the value of a professional agent cannot be underestimated. Their team of dedicated professionals is always up-to-date on the latest products, risks and legislation. Today for a free quote on your auto, home, life or commercial insurance needs." The header had Rick Clements as the highest ranking keyword. It was followed by Debbie Clements, Clements Insurance Agency, and Wausau which isn't as ranked as highly as Rick Clements. The next words the site uses is Wisconsin. Insurance Agent was also included and could not be understood by search engines.